Support Program offering SMEs with an individualised consultancy and advice, within the Chamber of Commerce´s Internationalisation Plan
Directly financed by the National ERDF Operational Program of Spain under the priority Axes 3 “Enhancing the competitiveness of SMEs”, investment priority 3 (d), through the Chambers of Commerce, XPANDE is an individualised consultancy program aimed at companies with limited or no experience in international markets and/or those interested in starting exporting to certain foreign markets, that need advice to optimize their limited resources, following precise & assumable objectives.
XPANDE is developed in 2 phases:
• PHASE 1. Advice for the preparation of an Internationalisation Plan (100% subvention)
- Phase 1a Selection of Markets: diagnosis of SME´s international potential, analysis of the business units, analysis of the business model and analysis and selection of markets.
- Phase 1b Market Access: surrounding analysis, analysis of marketing & communication strategy, action plan and economic financial plan.
• PHASE 2. Aid for the development of the Process of Internationalisation of the company (maximum budget of up to 9,000€, Co-financing: 80% ERDF / 20% Company)
- Set of tools to develop the promotion strategy in its target markets.
Eligible expenses under this GP:
• Investigation
• Dissemination/ promotion materials
• Advertising
• Participation as exhibitor at fairs
• Prospecting and commercial trips
• Promotional actions
• Registration of patents and trademarks/ certifications
• Other

Resources needed

• Technical staff support per company: Phase 1a = 6 sessions & 60 hrs of support, Phase 1b = 7 sessions & 68 hrs of support, Redaction of Participation Report: 15 hrs of work
• The budget of XPANDE ascends to 353.811,04 € in 2017

Evidence of success

• Between 2014 and 2015, 71 companies have received advice through the XPANDE Program
• In 2017, 28 companies were beneficiaries of Phase I, and 16 companies of Phase II
• In general, SMEs have a better knowledge of the market and are more mature in their internationalisation process
• Increase of exporting companies and diversification of destination markets

Potential for learning or transfer

The potential for learning of this Good Practice has been identified in relation to:
• methodology that combines the counselling and minor investments by SMEs
• detection of the SMEs´ strengths and weaknesses based on a complete, systematic and objectively applied analysis
• provision of tools to strengthen SMEs in the target market, selecting and planning the most appropriate marketing actions based on their client, product, service and country

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Project
Main institution
CHAMBER OF COMMERCE, INDUSTRY, NAVIGATION AND SERVICES OF SPAIN/ CHAMBER OF COMMERCE, INDUSTRY, NAVIGATION AND SERVICES OF BADAJOZ (regional partner)
Location
Extremadura, Spain (España)
Start Date
January 2013
End Date
Ongoing

Contact

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Good Practices being followed by

Soizic Linford

Coventry University Enterprises