Combines the 4 UNESCO sites Luther Memorial in Wittenberg, Bauhaus Dessau, Garden Kingdom Dessau-Wörlitz, and Middle Elbe Biosphere Reserve.
The four UNESCO sites, which are unique in the world, have been united in the marketing network “Luther | Bauhaus | Garden Kingdom” since 2004. This has created an incomparable tourist co-operation, which enables tourists to experience the great variety of offers in the region.
With the World Heritage Card, you will receive a travel guide with your map. In this guide, you will find detailed information on all the services you can use with the World Heritage Card. You will also learn more about the cities and sites in the World Heritage Region and receive many valuable tips for your stay.
There are two World Heritage Card variants: 24-hour card (19,90 EUR) or 3-day card (39,99 EUR). For both variants, there is an adult and a children's card (for children from 5 - 14 years).
In spring 2020, an existing bus line was upgraded to the "World Heritage Line". World Heritage Bus is available for both tourists and residents and leaves hourly.
The combination of many points of interest fosters the tourists’ prolongation of stay in the region and strengthens rural tourism.
The card and the bus present an outstanding selection of material and immaterial heritage, combing both culture and nature.
Furthermore, both practices encourage visitors to travel in a more sustainable manner: people can explore the World Heritage Region by bike, by foot or on the waters.
The bus offers joint environmentally friendly travelling instead of individual travelling by many single cars.

Resources needed

World Heritage Card:
-annual marketing contribution of the partners of € 261.80 (gross) for members of the tourism association and € 297.50 (gross) for non-members (115 partners in total)
- no public funding
World Heritage Bus:
- public funding from the state of Saxony-Anhalt

Evidence of success

World Heritage Card:
- currently ~15,000 cards sold
- steadily increasing number of partners from 86 to 115 today
- growing partner network (ADAC, associations, partner cards HarzCard, WeimarCard, ThuringiaCard, AboCard Plus and other marketing partners)
World Heritage Bus:
- 64 new bus stop signs in the Wittenberg district with the World Heritage Line marking including the design of the timetable boxes with the World Heritage Line poster and by bus display
- Labeling of 8 bus stops

Potential for learning or transfer

Cooperation of regional partners strengthens cultural and nature tourism in rural areas and can be applied to other regions at a low threshold.

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Project
Main institution
WelterbeRegion Anhalt-Dessau-Wittenberg e.V.
Location
Sachsen-Anhalt, Germany (Deutschland)
Start Date
June 2004
End Date
Ongoing

Contact

Fiene Grieger Please login to contact the author.