An industrial thematic trail that combines the history of 15 places inscribed in the city space organically associated with water.
TeH2O trail was created in 2014 within a European Union project called SHIFT-X that aimed at bringing back the glamour and knowledge of the past industries. TeH2O is an industrial thematic trail that unites the history of 15 organically water-centred places in Bydgoszcz. Each story unites the tales of the Bydgoszcz craftsmen, entrepreneurs and city activists with the city growth. The trail is closely related to the identity and history of the city, since its origins connected with water, which is evident in is location and historical traces of economy. They are significant both as material tourist sights and as starting points for spinning stories about the city: important for the city residents‘ identity and attractive for the visitors. The trail was created in response to the need of enhancing the management of the industrial heritage and creating innovative products of industrial heritage. The facilities and assets located along the trail serve as illustration and scenery for numerous interwoven stories of people and events from times of the industrial boom in Bydgoszcz. Thanks to the information and promotional campaign, the project has become an impulse for searching for information about the city stories „straight form the factory“ and discovering urban secrets through experience connected with education, entertainment and enchantment.The project is aimed at various groups of recipients such as local history lovers, scientific, tourist and business communities.
FRR:1.365.374,51 EUR – 77,95 % public, Bydgoszcz Town hall: 386.278,41 EUR – 22,05% public. Project coordinator, team of City Office employees (promotion, event departments, IT department), trail management coordinator – supported by Bydgoszcz Information Center,the Regional Art and Culture Center
Evidence of success
The extensive real partnership which allowed to propose and combine attractions into a single tourist trail, the properly defined target groups and analytical and research works as well as strategic sessions on the resources of the industrial heritage, well - prepared project's implementation, consultation meetings with the members of a local expert group, the owners and managers of the objects , collaboration between the entities forming the trail – mutual promotion, supporting events.
Decision-making failure or conflict in a group of entities, avoiding risk by active communication and mediation run by the Organiser and the Coordinator, change of asset owner or liquidation of the entity running an asset (preparing contingency plan for assets threatened by such risk).
Potential for learning or transfer
It is an excellent concept of heritage management by creating a cultural trail. A way of city promotion. Creating an interesting guidebook of historical industrial sites, actions promoting the city’s attractions, getting the trail asset managers involved in a novel, non-standard activities. In order to select assets pertaining to the trail, currently prevailing a trend in tourism referred to as 3E has been embraced. The needs of contemporary tourists are to be focused on experience connected with education, entertainment and enchantment.A key project objective is the creation of a common and cohesive package of offers in several urban assets, which will enhance the promotion of the cultural heritage and will extend the tourist offer, strengthen the competences, finances and offers of all the assets belonging to the trail. Tt may result in increased tourist numbers in the city,