A programme of sustainable transport measures to provide a step change to low carbon travel for residents and tourists which support the growth of the economy.
3TT – is an integrated and targeted package of measures which aims to create a long-lasting step change in low-carbon travel, applied to the key congested east-west transport corridor connecting Poole, Bournemouth and Christchurch, a major tourist destination. The enhanced local bus, rail, walking and cycling alternatives, are delivered through a combination of targeted infrastructure, service and operational improvements removing key barriers to the use of these modes.

The practice addresses two key DESTI SMART themes. It achieves low carbon outputs and it also facilities cycling and walking. The measures deliver low-carbon travel by adopting a multi modal approach to achieve modal shift away from the car by making alternative low carbon modes more attractive to residents and tourists. Policies lead specifically to SMART mobility through:
- Reduced bus journey times
- Improved bus punctuality and reliability
- Increased active travel
- Enhanced street scenes creating a more attractive, safe and welcoming local environment

The 13 key stakeholders include:
- Department for Transport: To meeting Local Sustainable Transport Fund (LSTF) core objectives
- Dorset Local Enterprise Partnership (DLEP): Supporting economic growth including the tourist industry
- Local Authority: Meeting Local Transport Plan objectives
- Bus operators:
- Residents:
- Tourism Providers:
- Sustrans: Active transport provision.

Resources needed

Capital spend £14.7M - 3 years: (£7.9M LSTF £6.8 M Local Authority) £4.2M
Revenue spend £4.2M LSTF.
Walking, cycling & low carbon vehicles -£5.4 M (cycle lane/parking, EV charging)
Interchange & waiting - £4.3M (bus shelters)
Intelligent Transport systems £3.2M
Bus priority-junctions £2.1M

Evidence of success

Target Outputs:
- Increase bus trips +16% (3,246,277)
- Increased tourist use of buses
- 1.1% reduction car kms p.a.across SE Dorset
- Reduced congestion (4.5% reduction in delays)
- Journey time savings to buses (£2.5 million time savings p.a)
- a reduction of 150,143 tonnes CO2 equivalent (60 year appraisal)
- 37,697 additional cycling trips per annum

Difficulties encountered

The challenges are to ensure this important and improved coastal route is marketed effectively to improve tourist awareness and thus tourist use and thus serve both the tourist and local population effectively.

Potential for learning or transfer

The practice of an integrated approach to improve transport alternatives and reduce carbon emissions in a strategically important congested area is transferable to other tourist destinations. Whilst the successful bid to a national scheme (LSTF) provided financial resources for improved infrastructure (cycle lanes, bus shelters, bus signalling and priority at junctions) the approach is transferable and appropriate to smaller scale investment. Many destinations, including those in DESTI-SMART have large car shares (over 50%) for domestic tourists and new integrated approaches to mobility are required.
The integrated approach results in more permanent and locked in benefits, achieving improved services for tourists through local transport provision shared with the resident population to the mutual benefit of both.
New public transport services targeted at tourists are more vulnerable in the long term.

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Main institution
Bournemouth Borough Council
Dorset and Somerset, United Kingdom
Start Date
June 2012
End Date
March 2015


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