The role of individual advisory services in the development of SME’s in the field of Creative Industry.
SME Cultural and Creative Industry (CCI) received individual advisory services first time at the Chamber of Commerce and Industry of Pécs-Baranya (CCIPB) in 2007. The entrepreneur worked as a window decorator and graphic designer, but her company was struggling. CCIPB screened it and created a business development strategy that reshaped the activities of the enterprise and increased visibility.
CCIPB involved the CCI in “Businesswomen Club” to expand its local connection network. The advisor introduced her potential partners including a businesswoman, who has apartments in Croatia. They started their co-operation with the assistance of CCIPB through creative camps. The camps generate guest nights, city tax for the touristic venue.
The silk paintings made in the creative camps were exhibited in the local Shopping and Entertainment Centre by CCIPB. The Mall has 55000 visitor/week. The products were in public, free of charge for a month. Main goals: advertisement of the CCI, cultural education of the future buyers and provision an accessible cultural program for locals, visitors and tourists. It contributes to Cultural and Creative Tourism (CCT): increase inbound tourism, local income, demand and job opportunities.
Type of co-operation established relationships between stakeholders – customers, suppliers, agencies, investors and media.
The CCI achieved success in national and international markets, participated and made deals at matchmaking events with the support of CCIPB.

Resources needed

Advisory services of CCIPB is free of charge.
Businesswoman club for the CCIPB members is free of charge.
Fee of national and international networking events were free of charge, but the CCI payed the travel, accommodation and restaurant costs. Approx. 600 EUR/occasion.

Evidence of success

As a result of the development: company strengthened the economy and made positive contributions to the revenue growth of hospitality industry, museums and galleries.
Exhibitions organized 7/year in different locations (Hungary, Croatia, Italy) – number of visitors 200 - 1000/ event.
The creative camps generates approx. 210 guest nights/ year, the 2020 camps are fully booked already.
The developing process of CCI is continuously and clearly seen in CCT by the camps, workshops and exhibitions.

Difficulties encountered

Main challenge for CCI is the possession of the right partnership. It is reflecting in the organization of camps and exhibitions (galleries, museums, libraries etc). On the other hand the mobilizing of participants and inviting them to the creative camps to reach fullness can be difficult.

Potential for learning or transfer

CCI’s are typically not multi-skilling. Most of them are craftsmen, who are good in creating creative products, but they don’t know how to sell them, develop business, find connection points with other SME’s etc. Working together with the local Chamber of Commerce and Industry for a CCI includes many possibilities: expanding the local/international network, new partnerships, innovative ways of development, IPR etc.
The strategy the CCI worked out with the help of CCIPB is not only a plan, but a viable solution for the company. The crucial part is to make sure it can be implemented and that measures can be evaluated constantly.
The success is guaranteed by personal contact and networking events, in CCIPB’s experience, the CCIs cannot be educated by e-learning process.
Potential of transferability should be relevant for the Cult-CreaTE project partners, other Chambers of Commerce involved in the project as key stakeholders, namely Padova (Veneto Region, Italy) and Nicosia (Cyprus).
Main institution
Chamber of Commerce and Industry of Pécs-Baranya
Dél-Dunántúl, Hungary (Magyarország)
Start Date
December 2007
End Date


Bianka Vamhidy Please login to contact the author.