Ventspils Reiss has performed prior market consultation, which has resulted in the development of the prototype by the company, using personal financing.
Ventspils Reiss have decided to develop the infrastructure of the city incorporating electric transport system. After defining the needs of the city, it has been decided to develop an electric 16-seats minibus with the fast charging infrastructure solution. Before going into the procurement process, prior market consultation has been performed, in order to research the market offer, opportunities and readiness for such product development. During the market research and consultation process, it has been identified, that the product is not available on the market and only few of the market players are able to develop the kind of solution needed. The research has been focused on both local and international enterprises. Referring to one of the main benefits of the prior market consultation process, Ventspils Reiss was able to prepare the market for the upcoming procurement, by defining the needs of the company. Potential suppliers were able to gather the necessary information and to supplement the specification of the product developed by the demander. As the result of the prior market consultation one of the companies, by its own initiative, has developed the first prototype of the required product.
Human resource was the one to be involved in the process, the main competences required was the knowledge of the field of the innovative solution as well as the experience within the procurement system. The team consisted of the experts in both.
Evidence of success
Fact that one of the companies involved in the prior market consultation has decided to develop the product based on the requirements of the potential demander. This confirms the effectiveness of the procedure in terms of informing the market on the current innovative solutions needed, allowing to adapt the production towards the current requirements of the potential product users. The prior market consultation has given the opportunity to adapt and specify functional specification requirements.
Potential for learning or transfer
Main learning from the example is the necessity to create a competent team, which will be involved in the prior market consultation procedure. Apart from the project specialist with the knowledge and experience within the procurement system and project implementation processes, another important human resource required is the expert within the field of the required innovation. In the case of Ventspils Reiss, project manager has both the education and experience in the field of mechanical engineering, specialising on the road transport solutions.
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