GP demonstrates how to generate technical and detailed responses that both inform the SUMP and foster shared ownership of the SUMP and help identify measures.
Transport for Greater Manchester (TfGM) used the 2040 Transport Strategy (SUMP) consultation as an opportunity to engage more proactively with residents, businesses and other stakeholders on Greater Manchester's transport aspirations and priorities - securing greater buy-in to our long term approach to transport policy and investment, and raising the profile and reputation of TfGM as a result.
TfGM ran the consultation for 12 weeks (this was a statutory requirement) beginning in July 2016. The responses received were fed back into the draft SUMP, which was published in February 2017. However, significant resources were required across TfGM to ensure every opportunity for publicity and engagement was fully exploited.
The consultation ran from July-September 2016. 292 responses were received in the first 24 hours. Target audience included: residents, businesses, politicians, districts, transport operators, neighbouring authorities, national agencies and internal colleagues. Methods of engagement included:digital media (including social), print materials, stakeholder relations, media relations, engagement events including stakeholder workshops, public engagement events, internal communications.A variety of response mechanisms were available including: web form, dedicated email, posting a hard copy via a freepost address.Supporting materials included:full draft SUMP, executive summary, accessible versions, online versions, animations, fully accessible versions and 4page leaflet
The consultation was managed internally by the TfGM Communications staff team.
Evidence of success
Over 80 stakeholder groups and almost 1,690 members of the public responded to the consultation. This was a significantly greater number of responses then previous versions of the Local Transport Plan and the quality of responses allowed for more input from members of the public into the development of the SUMP.
Potential for learning or transfer
This Good Practice could be conducted by other European regions if the necessary resources were available.