A project which aims to reduce the amount of waste vehicle movements in a chosen area through identification of a preferred commercial waste company.
Bond Street is revered throughout the world as a luxury shopping destination in London’s prestigious West End. However, the area suffers
from traffic congestion and environmental pollutants from the many commercial vehicles travelling to and from the street for delivery and
servicing activities. Together New West End Company (NWEC)
and Westminster Council launched the Bond Street 2018 Public Realm Strategy to address these issues.

While the scheme aims to reduce all vehicle activity on Bond Street, Phase 1 focused on waste collection vehicles. Research found there were 47 suppliers operating on Bond Street. A solutions-based
design was then developed to implement a preferred supplier scheme.
Potential operators were analysed on criteria, such as price, sustainability and flexibility, with two suppliers selected: Veolia and First Mile. By December 2015, more than 239 businesses on Bond Street used First
Mile and 82 businesses used Veolia. This represents a 73 per cent participation of businesses on Bond Street. NWEC is planning to roll out a West End wide waste, recycling and deliveries service
for all businesses.

Resources needed

set up and management fees, circa £30,000

Evidence of success

67% reduction in waste left on street during inappropriate hours
Waste vehicle movements decreased from 144 to 9 per day; a 94% reduction
76% reduction in CO2, 76% reduction in NOx and 74% reduction in PM10

Difficulties encountered

Public sector authorities are often seen as a partner in these type of schemes as competition rules prevent them from identifying preferred suppliers for other businesses. This means that a business intermediary often takes the lead.

Potential for learning or transfer

This good practice is suitable for transfer as this type of activity can be implemented almost anywhere, in any sized town/city and can be scaled up or down depending on the circumstances.
As you can see from the results (above), there is the potential for a drastic change to be made for the chosen area. This can also be achieved with relatively little resource.
As well as this, this type activity also meets a variety of policy aims. it has a positive impact on congestion and air quality, but also on streetscape and the vitality of a location.

Please login to see the expert opinion of this good practice.

Main institution
West End Partnership
Outer London - West and North West, United Kingdom
Start Date
March 2015
End Date


Please login to contact the author.