TransPrice concept & measures on integrated transmodal transport pricing & financing, towards optimum modal split & travel behaviour change, applicable in SUMPs
The TransPrice philosophy is to establish a trans modal, integrated pricing and financing regime for urban transport that is based on three fundamental principles, viz:
1. Having clear policy objectives of optimising Modal Split: Optimum is defined as the Modal Split at which the total generalised costs of both Public and Private Transport systems are minimised
2. Aiming towards internalising the social, congestion, environmental, climate change and other external costs of transport systems
3. Allowing for revenue allocation from road user charges to financing investment in sustainable mobility, public transport, non-motorised modes, road safety, urban regeneration and environmental improvements.
TransPrice has been tested in eight European cities: Athens (by OASA), Madrid, Como, Leeds, York, Goteborg, Helsinki and Graz, thus covering a wide range of urban areas, in terms of both geography and typology.
The TransPrice integrated trans modal measures comprise:
 Road Use Charging (Cordon Pricing, Area Licensing, Expressway Tolls)
 Integrated Public Transport Fares and Payment Systems
 Parking Charges (On-Street, Off-Street, Workplace, Private Non-Residential)
 Intermodality (Park & Ride, Bus/Rail/Metro/Tram)
 Public Transport System Financing and Revenue Support
 Smart Card Payment Systems (Travel and Multi-Purpose Use)
 Combination with Other Measures (Access Control, UTC, HOV Lanes,
 Regulatory Traffic Restrictions, PT priorities, ITS, DRT/FTS, MaaS).

Resources needed

Staff time for planning, designing, implementation, monitoring & evaluation of TransPrice measures in SUMPs.

Multi-disciplinary approach including transport planning economics, urban and regional development planning, environmental improvements, financial analyses, policy formulation & delivery.

Evidence of success

TransPrice demonstration of pricing measures by real life application and field trial in Athens has showed significant behavioural change in terms modal split shifts: 20% from Private Car to Park&Ride & 5% to Public Transport.

These lead to considerable benefits for sustainable mobility, decongestion, environment, air quality, public transport patronage, active modes of cycling and walking, climate, as well as significant revenues for hypothecation in funding sustainable mobility investments.

Difficulties encountered

Public and political acceptability of TransPrice policies and measures can be a significant barrier to implementation. There is a clear need for awareness raising amongst policymakers, business sector and the general public about the potential benefits of reorganising transport pricing & financing.

Potential for learning or transfer

TransPrice principles and practice has great potential for learning by urban & transport authorities, transport/mobility agencies & policymakers. The TransPrice policy initiative is transferrable to cities looking for innovative sustainable mobility measures in SUMPs.

The total urban transport system, involving all modes of transport, should be considered in an integrated “Trans Modal” approach to pricing and financing. A Trans Modal approach requires that urban transport pricing measures and payment systems should be both multimodal and intermodal, viz:
- Multimodal, as they affect the characteristics of a number of competing modes (eg Private Car Vs Public Transport Vs Park & Ride), thus influencing user choice of travel mode.
- Intermodal, as they may influence the use of a number of modes for different legs of a single journey (eg Feeder Bus and Metro, or Park & Ride) with appropriate interchange, thus facilitating “seamless” service and enhancing intermodality and comodality.
Main institution
Athens Urban Transport Organisation (OASA)
Aττική, Greece (Ελλαδα)
Start Date
January 1996
End Date


Manos Vougioukas Please login to contact the author.

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