DOMUS AREA is like a hub, a complex of different activities focusing on Health, Wellness, Medicine, Hospitality, Agro Tourism and Novel crops Officinal Plants.
The Domus Area is like a hub of Innovation for the rural area where it is located. As a hub it is a complex of different activities focusing on Health, Wellness, Medicine, Hospitality, Agro Tourism and Novel crops Officinal Plants. This rural business started about ten year ago and from then is developing constantly, today it can rely on a 4 Stars Hotel, a Restaurant with food from local area, a well stocked SPA, a Medical Center and Laboratories, Plants for the production of phytopreparates for medical use and a distribution company.
This Innovative complex is using as suppliers all farms around its area such for foods, wines, and having as well its own lands where they can harvest officinal plants for phytopreparates. This rural but Innovative business has gave a strong support to local economy and population.
The annual revenue is incrising year by year and the structure of the holding is incrising as well, as today there are several company connected with Domus Area working for it and supplying services and products.
The project was financed by the Article n.15 P.C.M. n. 3268/03 and approved with D.G.R. n. 841 dated 09/06/04 and after by the CIPE Deliberation n. 32 dated 29/09/04 with 900 million euro financing.
Evidence of success
Results show a positive assessments on innovative aspects of the practices and the success is also testified by the constant increasing of the annual revenue and the number of new companies connected to the main holding.
The greatest difficulty encountered in these years of project practice is attributed to the constant expenditure needed for the constant research to be carried out in order to stay always on the top among the innovative phytoterapies production.
Potential for learning or transfer
The potential for transferring or learning for others are high, as the GP is very easy to be replicated in any project partner country or any other EU country. Some of the specific services offered by the Domus group may be are a little more complicated to be replicated abroad such as some specific treatments with local and typical officinal plants, or some other services based on local products but this is not a very limit as products can be ordered and delivered everywhere.