CCHN promotes the traditional Carpathian gastronomy&traditions as a catalyst for sustainable regional development and preservation of local cultural heritage
The practice addressed the following specific problems:
- Gradual step by step lost of traditions and food culture within the local population, lack of appreciation of potential of the local products and traditions, of value of culinary traditions within the community and nature based tourism sector of the regions
- Poor variety of community based tourism products to generate more visitation &visitor spending
- Difficulties to economically progress and survival for small scale traditional food producers: lack of local and outer clientele, lack of management and marketing skills, lack of recognition of their roles.
- Lack of cooperation in traditional food sector, mostly small scaled, family based and located in the rural areas, very small to have a big voice;
The project developed the CCHN and promoted new business opportunities for small-scale businesses in target regions such as Carpathian culinary heritage trail, increase the area visitation and tourist spending by introducing new tourist products as well as conserved different traditional regional Carpathian cuisines like culture elements.
The project also offered support for local based businesses like farms, guesthouses, restaurants, guides involving them into cooperation within the tour packages and helping them to promote their products and services. The project area covers Maramures and Satu Mare Counties(RO);Szabolcs-Szatmár-Bereg county(HU), Ivano-Frankivsk region(UA),Kosice and Presov regions (SK)
The project was financed through Hungary-Slovakia-Romania-Ukraine ENPI CBC Programme 2007-2013.
The project budget:475000 Euro, out of which 421000 EU funding
Project partners: Chambers of Commerce and Industry(RO, SK), , NGO's, Civic Associations, City Council, Regional development agency
Evidence of success
Carpathian Culinary Heritage (CCH ) joint strategy , CCH logo and brand identity developed
- 1 International & 3 regional CCH Festivals , 4 national cross-border tour packages related to the national culinary heritage trails
– a promotion film, leaflets, brochures, maps promoting the traditional cultures of target regions/countries. 220 people were directly involved into the project CB activities. 7 big and 9 smaller joint cross border events were held during the project life time
Potential for learning or transfer
Project preparation and activities have been built on joint development, implementation, staffing and financing. The project strengthens cross-border cooperation; about 40 businesses were linked under the cross-border trail tour package. New cross border cooperation and sales opportunities have been open for local SMEs through the CCHN and its facilities developed by the project.
CB culinary festival is an excellent opportunity to introduce neighbor country handicrafts, local food, but also culture (dances, songs, art, culinary heritage etc) and by this unite cross border communities, both young people and adults.
The experience accumulated in the Carpathian border region can be valuable for other regions, regarding not only the idea but also the way to implement it and update it according to the evolution of the territory.
It represents a transferable GP once the project addresses a long-term strategy for the CB management and protection of a shared culinary culture heritage.
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