It is a wine tourism project which aims to improve the quality of tourist products and unite their efforts to create synergies and benefit the joint promotion.
Medina del Campo and its surrounding area (Rueda Wine A.O.) are acknowledged producers of white wine.
This economic activity provided the background to implement a tourism initiative based on the white wine (visit to the vineyards and wineries, and degustation of the product) aiming to boost the number of visitors to this area and develop the tourism sector.


Generation of a tourist product on wine.
Orientation of wine tourism resources and connection with other tourist resources of the area.
Improvement of tourism quality.

Key actors:

- Municipalities
- Association of Municipalities
- Tourism and heritage companies
- Business associations
- Other associations
Regional and provincial public entities

Resources needed

150,000 € for the creation
Technicians from the participating entities

Evidence of success


In these 4 years the number of partners has increased in more than 40 percent.
The route has been awarded several times.
The route has become a keystone in the articulation of tourist resources in the south of the province of Valladolid.
The existing networks in the area have broadened, counting up new partners and new tourist resources.
New external networks with other wine routes and different tourist agents have been generated.

Difficulties encountered

The main obstacle has been the absence of financing. While other routes started with a budget between Eur. 1.5 and 4 million, our route was established completely with own resources.

Potential for learning or transfer

Public-private partnership has ensured the success of the project, providing the necessary funds and a large participation of stakeholders from all sectors.
Civic participation is very important when developing initiatives of this kind.
The participation in a national or international network gives acknowledgement to the project and favours the dissemination.
When developing a tourist project, sustainability is essential: if possible, it must be developed with own funds, not depending on public aids.

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Main institution
Regional Government of Castilla Y León
Castilla y León, Spain (España)
Start Date
May 2014
End Date


Alberto Lorente Saiz Please login to contact the author.

Good Practices being followed by

Daniel Espartero

Diagnosis Cultural