TRIAXES is programme delivered by MAD Brussels (Mode and Design Platform) offering support in two specific strands for product development and fashion design.
The TRIAXESpro offers support to Brussels-based SMEs, start-ups, Spin-offs or freelancers with less than ten employees who aim to develop a new product intended for mass manufacturing. While TRIAXESmode focuses on help to develop a brand or accessories within the fashion sector.
Both programmes are inspired by the R&D process used in big companies and offer support from a multidisciplinary team of three professionals.

TRIAXES Experts are selected and trained in a collaborative working methodology. Once they are acknowledged, they are given the TRIAXES label.

The TRIAXESpro offers support of an engineer, business developer and industrial designer for 3-6 months during the R&D phase of their product development project. A professional audit on the economic, technological and usability factors of the proposed product from preliminary work is vital to ensure a successful project.

The maximum value of a project is €20,000, and a partially-returnable deposit of €3,300 is required from the project leader at the beginning of the programme.

The fashion strand of the programme offers support of a business developer, sourcing and production specialist and international sales professional, for 18 months (3 collections), and requires €300 contribution per collection.

After a TRIAXES mission in R&D, there is also a possibility to develop a prototype to be able to confront the market and find financing.

Resources needed

Each programme is led by a multidisciplinary team of three Experts. The programmes are supported by ERDF (European Regional Development Fund) and Innoviris ( Brussels Institute for the encouragement of scientific research and innovation).

Evidence of success

The collaborative methodology has proven its worth over many years in the context of large companies and the MAD programmes aim to transfer this methodology to smaller businesses and academic settings. 24 projects have already been followed with TRIAXESpro programme and several Brussels entrepreneurs are expecting the TRIAXES consultancy.

Difficulties encountered

Determine the market is the key to start the development of a new product or fashion collection.

Potential for learning or transfer

The TRIAXES programmes offer a number of interesting opportunities for the development of future design support services. Digital fields could also work in a TRIAXES way for the development of connected products.

The collaborative methodology and interdisciplinary advisory team provide robust support for participants. These include building a strong understanding of relevant market opportunities and creating a global mindset among participants. The preliminary project work including the professional audit ensures participants are pursuing the right ideas, while the short duration of the programmes can reduce time spent on R&D and enable market alignment.

The interdisciplinary nature of the advising teams also helps in progressing the understanding of design-driven innovation in areas outside of traditional design domains.

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Main institution
MAD Brussels
Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest, Belgium (Belgique-België)
Start Date
January 2012
End Date


Piotr Swiatek Please login to contact the author.