Funded by Horizon 2020 Programme (Societal Challenges) to increase the EL-V usage in urban areas, through the development of replicable usage schemes of EL-Vs.
ELVITEN faces three main challenges:
1) Users’ Low Awareness about the EL-Vs performance and functionalities acknowledged as one reason hindering the EL-Vs market penetration;
2) Consumers’ concerns about the relatively high cost of such vehicles and the feeling of uncertainty as regards the possible need to re-charge the vehicle during the trip;
3) lack of consistent knowledge and information needed by planning authorities to prepare an adequate traffic and charge infrastructure for EL-Vs and therefore to achieve their integration in the transport and electricity networks.
The project aims to achieve a mind-shift among users by providing them with a better EL-V experience so that they become e-Owners, e-Sharers or e-Deliverers, and to enable the design of appropriate SUMPs to integrate EL-Vs in European cities, thus creating an e-World.
Elviten will deploy:
1) EL-Vs innovative parking and charge services, to facilitate EL-V owners, sharers and deliverers;
2) sharing and rental services, to facilitate users’ ability to book and pay for shared EL-Vs for transport or delivery trips;
3) support ICT tools to facilitate the usage of EL-Vs;
4) a big data bank of real driving and usage data;
5) derive guidelines and
6) business models.
The overall investment for the project implementation in Rome is deemed to be approximately 1 ML Euros:
about 500.000,00 € for the staff cost, the purchase of 78 e-bikes and 78 e-hubs for recharging, works and local awareness campaigns;
about 500.000 € for the management of the sharing system
Evidence of success
The project has collected the citizens’ needs for using light electric vehicles in the city of Rome through the administration of 2.500 questionnaires. It’s now starting an awareness campaign for the population on electric mobility. This will lead to the installation of the electric bike-sharing system that will be deployed in the Municipality IX of Rome for a period of 14 months as pilot project.
Some technical difficulties concerning the administrative procedures to permit the creation of a system of e-bike-sharing and the uncertainty to use the most suitable business model.
Potential for learning or transfer
ELVITEN is the first project to deploy usage schemes to boost EL-V ownership and sharing for private transport on a significant scale and urban delivery of light goods and to organise long demonstrations in real conditions in six Cities involving all EL-V categories. Furthermore, ELVITEN is developing two complementary competition analyses for the definition of the ELVITEN business models, one following the ‘Blue Ocean’ methodology and the other following the ‘Ten Types of Innovation’ methodology. The first methodology explores how each of the services and tools performs against the competitors (across 8 competition factors), thus identifying the market gaps with potential. The second methodology is more introspective, assessing the competitive advantages and adaptability of each service or ICT tool.