The TRIIP-project targets micro-enterprises, innovators and entrepreneurs with ideas, products or services with potential to be and established internationally.
The conditions for companies working internationally has never been greater than now. The old truth that the company first must be strong in its home market before going international no longer applies. Many companies also broaden towards new geographical markets - but it could be even more companies that take the step out into the world. New technologies make internationalization faster, easier and more companies now see only one market - the global. Swedish enterprises’ investment abroad increases, as well as foreign companies' investment in Sweden. The challenges for Sweden and Swedish companies, not least for micro-enterprises, is to create good positions internationally.
Sweden needs new entrepreneurs and service providers who work together for the continued restructuring and internationalization. Meanwhile, the business community needs to become more competitive internationally. Innovation capacity has a crucial role for Sweden to create welfare.
How does it work?
An important part of the TRIIP process is delivered through workshops and seminars. Experienced coaches will lead the participants through a self-evaluation process, where the companies themselves assess their own maturity and capacity to manage an international launch.
Activities offered by the project:
• Business ideas and innovation development
• Strategic market planning
• Product and service packaging
• Communication development
• Two field trips to identified markets
The budget is 20 million SEK (approximately 2 million €) and is funded by the European Regional Development Fund (co-financing 50%).
Evidence of success
• Involved in the process: 53 companies (60)
• Participated in workshops: 36 companies
• Particiated in international trips: 28 companies
• Participated in full process: 0 (20)
• 18 of 44 (41%) participating entrepreneurs are women.
Potential for learning or transfer
The target group of the TRIIP-project, micro-enterprises, usually doesn´t get this kind of access to activities and support for internationalisation. Existing support system focuses on larger and more mature companies.
The cooperation between partners, their roles and responsibilities. E-coaching has good potential for translation in order for interested partners to take part of it in their own respective languages.
Once the model for internationalization of micro-enterprises is developed, this should have a good potential for replicability.