Digital Cultourist is a digital tool for guiding tourists and visitors along cultural routes by using their own cell phones along a predefined trail on the map.
Digital Cultourist addresses two important targets in Trøndelag County: Digital dissemination of cultural heritage and Increasing digital skills in SME’s in the region. Digital Cultourist is a digital tool for guiding tourists and visitors along cultural routes by using their own cell phones along a predefined trail on the map. It’s based on geolocation of cultural heritage sites and information related to offers as restaurants, POI’s, small scale food producers, art galleries and museums along the trail etc. Its primary use is in tourism. The aim is to introduce a simple and less time-consuming tool for digital presence/marketing for SME’s in rural areas. The html5 based framework enables participating SME’s to add their own pages on the digital map for the cultural route. The interface is built with the purpose that the County Council supply the site with cultural heritage content, the municipality administrates the site, and the SME’s get their own pages which they must maintain. There has been arranged small workshops for the SME’s focusing on digital content co-creation and marketing - enhancing digital skills.
Approx 2000 EUR. Hours for creating content will vary greatly. One dedicated moderator/operator With dataskills.
Evidence of success
The framework was completed in May 2016. Today 2 municipalities work with content creation and projects related to the Digital Cultourist framework. This work could benefit 10-15 SME’s in each municipality, assuming that 20-25 municipalities are a realistic target group. For a SME, not often well known, to be geolocated on a route would make it more likely to get visitors. It will also tie the SME to be a part of the “storytelling” of the municipality through the stories presented.
Time to work with content creation for the municipalities.
Potential for learning or transfer
The digital tool and the way of organizing both the development and the administration of the tool could be transferred to other regions.