Young people, 14 – 16 years old, are competing with each other in the number of kilometres cycled during the whole month participating in the ECC or other game
Young people, 14 – 16 years old, are competing with each other in the number of kilometres cycled during the whole month through participation in the European Cycling Challenge event (ECC). They also create groups of teenagers from different schools. These school groups are also competing between each other. The individual teenage winners and the winning schools are rewarded by the city. There is also an extra motivation for the ECC participants - all teenagers, taking part in the ECC, are contributing to the overall success of Gdansk, competing in ECC with other European cities. This may be another event, which uses counting and recording application for kilometers cycled in the city.
Cycling to and from school becomes a way of “collecting” kilometres in the challenge, but at the same time it promotes cycling as the way of commuting and it works out positive mobility habits. The objective is that these habits will sustain and change permanently the mobility behaviours. The main beneficiaries and stakeholders are the teenage pupils, but also teachers and school headmasters involved in running the ECC event on the schools’ level. The campaign is aiming at changing teenagers’ behaviour patterns in terms of school mobility. The objective is to promote cycling or walking to and from schools, through participating in ECC or similar event.
In gdansk city authorities and officers were the ECC event organizers. They planned, promoted and implemented the whole action.
The campaign costs is about 30 000 EUR, 7,5 EUR per participant. Half of financial resources was spent for prizes, the rest for promotional materials (eg: posters, leaflets, energetic snacks) and social media campaign. Implementation required 3 people working for part time and one for full time
Evidence of success
In the 2017 campaign 800 students from 20 schools participated in European Cycling Challenge. They collected 106 500 km.
Teachers’ involvement and enthusiasm are curtail for promoting the campaign among teenagers. It is also important to inform that the application, needed for ECC, do not require a permanent connection to the internet, application was provided for free and participation do not generate any costs.
Potential for learning or transfer
This example of good practice is very easy to transfer since 52 cities from Europe are already taking part in the ECC. Therefore, using the described way of promoting cycling among teenagers can be done just throughout a little extension of the formula of already existing ECC competition. The attractive formula of the ECC and the aspect of involving youngsters in the competition, also by adding km for the whole city, makes this tool interesting and gripping. Involving teenage pupils in ECC is a good way of stimulating the use of alternative transport methods and reducing the carbon footprint of traffic within the cities.
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