The campaign is aimed at parents and pupils behaviour patterns in terms of school mobility, to promote active travels to school, eg: by bikes, scooters etc.
The children, their parents and the school staff are asked to make their journey to school in an active way (by bike, on scooter, skateboard or rollers) throughout all the month of May. Parents and children receive the information about active travels, motivation and encouragement. All active participants are rewarded at the end of the campaign. The campaign rules are were simple: the school-children and the school staff are encouraged to choose two wheels for their daily commute from Monday to Friday throughout the month May. Each trip is rewarded with two stickers, one for the individual cycling passport and the other to the class poster. The children collect the points in order to get an attractive individual incentive as well as the classes play for the title of the best cycling class, and the schools for the best cycling school title. The schools receive all the printed materials and instructions, as well as the incentives at the end of the campaign. Thanks to the educative part included in the printed materials the children are familiarised with cycling infrastructure and code for cyclist principles. The campaign influence children’s and their parents' perception of bicycle as a valuable mean of daily local transport. The innovative approach lies in the combination of the fun factor, every day stimulation and motivation and the rivalry elements.
The campaign costs around 3 EUR per participant. It includes the costs like: printing, prizes, logistic, but the staff costs are not included .
Implementation of the campaign in all the city’s schools and kindergartens requires two people working for part time and one for full time for 4 month
Evidence of success
In 2017 participated: 21 cities, 403 schools and kindergartens, 92000 active participants (67% of participants that made at least one active trip during the campaign)), over 2,2 M of active cycling and scooter trips registered (walking excluded) (41% of all possible active trips to school during the campaign’s timeframes). Schools report the important increase of the number of students that use bicycle for the school trips after the end of the campaign and ask for more bicycle parking racks.
The campaign needs a serious involvement of the school staff and its implementation might be difficult in the countries where the teachers do not accept any out-off programme duties (like checking every day cycling activity)
Potential for learning or transfer
This example of good practice is very easy to transfer. 21 cities from Poland did already took part in 2017 edition of Cycling May and the number of the municipalities interested in implementing the campaign is still rising. Gdansk can provide the workshops or webinars for cities interested in implementing the campaign and can provide also graphic materials, scenario and know how. The campaign rules are very simple and clear, and can be easily adopted to different cities' circumstances. The cost of the campaign is relatively low and can be easily adjusted to each city's possibilities.
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