The aim of this initiative is to raise awareness of the need for citizens to improve their command of ICT skills for work.
The economic crisis has shown, that European labour lags behind in e-skills (2010). Despite EU unemployment of over 10%, employers are unable to find job seekers with the right ICT competencies for positions across the labour market. As one of the problem were find out that there is not enough information and no awareness about the benefices given by using ICT in any life situation, including for SMEs.
As a result, the European Commission (EC) has recognised the need in ICT training for the jobs. That is why the EC asked us to support the DAE’s agenda by leading its E-Skills Week campaigns in the EU Member states, including Latvia.
One day of the week is devoted directly for the needs of SMEs, informing entrepreneurs about opportunities to raise their level of knowledge and competitiveness in ICT issues and all further opportunities offered by the governmental institutions (e-services, the use of e-signatures ect.), NGOs (new ICT solutions in e-commerce, cloud computing business opportunities, social networking ect.) and IT associations (trainings, practical use of ICT, integrating new programmes ect).
The Information Campaign reflects interest and involvement of the all stakeholders with respect to e-services. It rises cooperation between industries, educational bodies and public authorities deliver a large and diverse programme of events and activities throughout the year for people at all levels of education and skills.
There were no need for separate funding resources so far, as all the stakeholders used their own, however it would be really helpful for all of them to make the campaign even more effective and interactive.
Evidence of success
This is a really good example of collaboration between public institutions, NGOs and business, as well as the awareness raising activities of different public target groups, including SMEs. There are more than 25 000 participants (8-10% of them are entrepreneurs), ~300 stakeholders, ~800 events on average organized in the “e-Skills Week for Jobs" every year. The E-skills week web page provides useful information starting from the agenda of event to useful materials. See: http://eprasmes.lv/.
Potential for learning or transfer
It is a very good example and easy to transfer to other regions, because it is just sake of enthusiasm and awareness of stakeholders to understand how important it is to inform and explane to any target group, including SMEs, about the new offers of e-services and trainings and encourage them to use ICT tools in daily life. What would be the benefice of ICT, how to rise awareness and develope digital skills and competiteveness as well as developing digital economy, in general. This initiative could be joined with other camaigns in countries and it shows to the policy - makers, that the implementation of the policies have to be introduced first to the society to understand the practical beneficaries of the policy will be developed. As it is mentioned above, all of the stakeholders involved every year and although this campaign going on for 11th year already, there are still big interest about it because the digitalization does not stop developing, it is going on every day, every hour.
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