Employers stimulate the sustainable transport of their employees by offering pilot deals for public transport, (electric) bikes, carpooling, etc.
The Employers Approach is a regional tool for influencing employees’ mobility behavior as a way of enhancing involvement and participation in a direct way on personal travel. Instead of offering mobility via road infrastructure or public transport, with this measure, people are offered advice and choices on their own mobility. It raises the awareness of employees and offers them new mobility opportunities.
A broker visits the employers of all bigger companies in the region and makes an analysis of the transport situation of employees, regarding the geographic, socio-economic and mobility aspects. The broker then offers alternatives for car travel and the employers can offer the alternatives to the employees (pilots using tax refunding scheme or direct compensation of costs).
To foster the measure, it can be noted that employers can use tax benefits (benefits from national tax law) or compensation of costs for employees using bikes or public transport.
This approach is part of the regional SUMP (Sustainable Urban Mobility Plan) to stimulate the mobility, cycling and public transport.

Resources needed

The amount used for paying the mobility broker is € 50.000. The costs for the pilot deals were paid by the companies.

Evidence of success

The number of drivers who regularly leave their cars for commuting has increased by 32% between 2014 and 2015. 2,600 employees choose, thanks to Maastricht Bereikbaar, alternative solutions for commuting. That is 600 more than at the end of the previous year. They use cycling, e-bike, public transport or smart working (teleworking or off-peak hour working), on average 2.5 times per week. This has been found thanks to the impact assessment conducted among 6,000 employees from 30 companies.

Difficulties encountered

No particular challenges were encountered. However, it should be noted that a good cooperation between the employers and employees is needed to raise the awareness about the sustainable mobility possibilities.

Potential for learning or transfer

The innovative aspect of this measure relies on the tailor-made offers including public transport, e-bicycles, etc. This measure is therefore transferable and adaptable to all contexts.
By offering people advice and giving them choices on their own mobility, the awareness of employees can be easily raised.

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Project
Main institution
Parkstad Limburg
Location
Limburg (NL), Netherlands (Nederland)
Start Date
January 2013
End Date
December 2016

Contact

Thomas Mourey Please login to contact the author.