Valmiera city with the surrounding municipalities elaborated a common tourism development strategy to raise competitiveness of a unified tourism destination.
An area of the Gauja river shore in Valmiera city that has been turned into an active tourism attraction in the framework of public-private partnership.
It supports the investments of outdoor activities focused destinations, to bring together these activities and services and provide the best holiday experience.
Gauja NP Tourism Cluster with the brand name “Enter Gauja” is created to strengthen tourism destination and enhance its competitiveness in international markets