The year of 2019, was the year when e-commerce celebrated its 25th anniversary. The first succesful online transaction took place in September 1994 and its subject was the solo album of Sting - "„Ten Summoner’s Tales”. What comes next? The idea of e-commerce is still developing. Each year, the number of people doing shopping online - increases.

In Europe, the number of people doing shopping online has almost doubled in the last ten years as the Wordpay Global Payment Report says. The e-commerce market is one of the fastest growing markets when it comes to using new technologies. It is also the most creative market. European E-commerce Report 2017 data show that Central and Eastern European countries achieved the highest growth in e-commerce sales in 2016.

According to experts, e-commerce is gaining popularity among others due to the convenience of making non-cash payments and continuous improvement of processes in the field of user experience. European e-commerce Report 2019, highlights that there are 3 the most important player in the European scene of transnational shopping - ebay, Amazon, and of course, Aliexpress.

eBay is an American corporation which aim is to facilitate B2B and C2C sale and now it is a multibillion-dollar business and operates in almost 180 countries. It was founded in Autumn 1995 and it changed its name to eBay, in 1997. The website is free to use for buyers, but sellers are obliged to pay some fees for listing items after a limited number of free listings.

Amazon is American Tech company and its activity is focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. With google, Apple and Facebook, it creates the group, so called, the Bigh Four tech companies. It is the world's largest online marketplace where you can buy almost everything.

Aliexpress is an online retail service based in China that was launched in 2010. It is made up of small businesses in China and other locations, such as Singapore, and offer products to international online buyers. I guess it's not surprising, that the above-mentioned report showed, that this is the most famous and the most often used online shop in Europe.


Who's going shopping now?