Maribor Development Agency, the lead partner of project INTRA (programme Interreg Europe) proposed changes to the OP for implementation of the EU Cohesion Policy 2014-2020 in East Slovenia. As the result, the Ministry for Economic Development and Technology of the Republic of Slovenia prepared the Internationalisation vouchers.
Bogdan Navoj, head of sales at Vina Jarkovič, explained:
“With the vouchers, we were able to participate at a fair, where we promoted our sauce under the brand name Robin Hot, which was also protected thanks to the vouchers.”
Vina Jarkovič is a family agricultural SME that has been dedicated to winegrowing and winemaking since 1868, as inscribed on the pressing stone in our old vineyard cottage in Zavode. Apart from great wines (Cviček, Blaufränkisch, Pinot Noir, Gamay, Welschriesling), they also produce home made products: honey, jams, fruit brandies, farm pressed juices, gifts...
And it was at the Jarkovič Farm the story of the hot souce begins. Out of love of authentic, natural ingredients and bold flavours, the crew came up with an idea to provide fans of all things spicy with products made to unique home recipes from ingredients grown in their own fields.
After years of eagerly developing and perfecting the unique recipe for the homemade hot sauce, today they delight spicy eaters with an all-natural, homemade and locally grown hot sauce marketed under the proprietary Robin Hot brand. Being 100% natural, Robin Hot cares a lot about helping to resolve the problems of modern society.
In 2019 they applied for a voucher for group participation of Slovenian economy at fairs abroad in the total worth of 3.000,00 EUR. At the same time, they have also applied for a voucher for a voucher for a patent application or registration of trademark/design. With the protected brand name of Robin Hot, they presented it at the international fair, reaching new target groups and starting online sale to various countries world-wide.