Intensify’s project partners are constantly looking for new ways to target and motivate citizens to reduce their carbon emissions.
Cork City Council is grabbing the attention of the city’s residents with the billboard they have placed outside their main offices. This eye-catching sign showcases the efforts that have been made by the Council to make the switch to electric vehicles. Cormac O’ Sullivan, Fleet Manager in Cork City Council, said;
“Cork City Council’s approach to electrification of its’ fleet is a paradigm shift in how Local Authorities operate their traditional vehicles and plant.”
The billboard encourages citizens to make this switch, by advertising the benefits that it brings.
Cork City Council’s main offices are situated in the heart of the city. The area is a bustling hub of activity, with traffic at a constant. Placing the billboard in such a high traffic area ensures that it is seen by the highest number of drivers and pedestrians. With the majority of vehicles passing the area being non-electric, it is the perfect location to place a billboard which advertises the advantages of switching to electric vehicles.
To ensure the billboard catches the eyes of those that pass it by, it is vital that it is sizable and attractive. This billboard is just that and it communicates its message clearly.
The heading, ‘We Care’, is written in bold and is concise. It suggests inclusivity; the word ‘we’ implies that both the Council and the citizens of Cork are working together as a team to achieve more carbon reduction. It also encourages citizens to take responsibility for their actions and make them feel like they should care too. It motivates them to be part of a community that is passionate about reducing their carbon footprint and making the world a better place to live.
The subheading ‘Cork City Council Goes Electric’ conveys clearly what this billboard is about.
The billboard portrays 6 positive points about the electric fleet. Each point is concise and includes illustrations to enhance the written information. For example, the illustration of a CO2 cloud in the bottom left corner of the billboard draws our attention to the message ‘Less than half of the emissions of a petrol car’.
The green colour scheme of the billboard ties in well with the message it is conveying; that of switching to ‘greener’, or more sustainable, energy.
Overall, the billboard is appealing, easy to read and communicates its message coherently, that switching to electric vehicles poses many benefits, both financially and environmentally.
This simple yet effective advertising tool complements the Intensify project’s goal well, by targeting and motivating citizens to achieve more carbon reduction.