Image
Public & private initiative “Workation Klaipėda”
Published on 03 August 2020
Lithuania
Marija Vilkaitė
Communication manager
About this good practice
Klaipėda ID and Klaipėda City Municipality have started to develop the program “Global Klaipėda” in 2018. One of the target audiences was 20-45 years old people who could choose Klaipėda to develop and live their businesses in the program.
There is a problem that startup ecosystem is one of the weakest of the major Lithuanian cities and there is a noticeable shortage of young professional talents in Klaipėda.
Workation marketing plan and target groups also respond to the measures of Klaipeda City Economic Development Strategy.
It was also a possibility to grow internationality for all Klaipėda city business community and to promote international business partnership through the workation program activities.
The main stakeholders and beneficiaries of the practice are private and public co-working and office spaces operators: Creative business incubator Cultural Factory, Qtime IT HUB, Klaipėda science and technology park and Light House co-working spaces and accommodation establishments to initiate the creation of attractive Klaipėda value proposals for the target audience.
The workation objectives were reached through cooperation with international and local business and local work spaces. There were formed offer packages and meetings orginized with the participants.
The aim of the marketing campaign was to include all Klaipėda offices and co-working spaces, as well as several accommodation establishments, enabling companies and teams to come to work in
There is a problem that startup ecosystem is one of the weakest of the major Lithuanian cities and there is a noticeable shortage of young professional talents in Klaipėda.
Workation marketing plan and target groups also respond to the measures of Klaipeda City Economic Development Strategy.
It was also a possibility to grow internationality for all Klaipėda city business community and to promote international business partnership through the workation program activities.
The main stakeholders and beneficiaries of the practice are private and public co-working and office spaces operators: Creative business incubator Cultural Factory, Qtime IT HUB, Klaipėda science and technology park and Light House co-working spaces and accommodation establishments to initiate the creation of attractive Klaipėda value proposals for the target audience.
The workation objectives were reached through cooperation with international and local business and local work spaces. There were formed offer packages and meetings orginized with the participants.
The aim of the marketing campaign was to include all Klaipėda offices and co-working spaces, as well as several accommodation establishments, enabling companies and teams to come to work in
Resources needed
3 employees used their knowledge of the Klaipėda city strategy 2030, marketing, organizational and communication skills.
External service was used to create a webpage, for producing attributes, to create promotional video.
The planned budget was 10000 EUR from Klaipeda municipality.
External service was used to create a webpage, for producing attributes, to create promotional video.
The planned budget was 10000 EUR from Klaipeda municipality.
Evidence of success
Practice considered as succeeded.
Number of “Workation 2019” arrivals 220 persons: freelancers - 21 persons; teams - 16 (4-20 persons); foreign - 5;
The inside goal of “Workation” teams - internal team building - was achieved.
Out of 220 workation participants, 2 freelancers remained to live and work in Klaipėda and one big company decided to establish a branch in Klaipėda.
Number of “Workation 2019” arrivals 220 persons: freelancers - 21 persons; teams - 16 (4-20 persons); foreign - 5;
The inside goal of “Workation” teams - internal team building - was achieved.
Out of 220 workation participants, 2 freelancers remained to live and work in Klaipėda and one big company decided to establish a branch in Klaipėda.
Potential for learning or transfer
This Good Practice could be potentially interesting for other regions, because one of the biggest challenges that both Klaipėda and other cities are currently facing is attracting talents.
Also the goal of each region is to strive to make own city attractive all year round. “Workation” could make also partner’s city the best place to work in the warm season and at the same time feel the holiday mood.
The project can be successful only with continuous cooperation between local and international business sectors: accommodation places, co-working spaces, entertainment organizers and participants.
Before the start of the project, the Cultural Factory invited freelancers to work in the Cultural Factory spaces for three summers in a row. No other region were adapting this practice.
“Workation” is also opportunity to combine the local business community with external business. For SME’s it is enriching experience that opens the way for new contacts, refreshing attitudes and ideas
Also the goal of each region is to strive to make own city attractive all year round. “Workation” could make also partner’s city the best place to work in the warm season and at the same time feel the holiday mood.
The project can be successful only with continuous cooperation between local and international business sectors: accommodation places, co-working spaces, entertainment organizers and participants.
Before the start of the project, the Cultural Factory invited freelancers to work in the Cultural Factory spaces for three summers in a row. No other region were adapting this practice.
“Workation” is also opportunity to combine the local business community with external business. For SME’s it is enriching experience that opens the way for new contacts, refreshing attitudes and ideas
Further information
Website
Good practice owner
Organisation
other
Lithuania
Contact
Marija Vilkaitė
Communication manager