OPERATION OF REGIONAL INTEREST CCI & TOURISM Business development in cultural & creative industries
About this good practice
A Regional Interest Operation (OIR) is a regional policy for strategic and innovative sectors, aimed at developing growth, employment and strengthening regional attractiveness by mobilizing financial resources and bringing together economic and public players. The OIR dedicated to CCSI and tourism relies on strong cultural assets and needs for support in terms of strategic and business engineering, partnerships and fundings.
Support aims to strengthen economic models, bring out new and innovative offers, accelerate projects, enhance cooperations for local ecosystems.
All CCSI are included in the policy. Support is provided through targeted surveys, collective webinars, strategies for local public bodies, personalized engineering with experts, help for call appliances, submission to a financing committee.
The OIR is based on a public-private governance, led by the co-presidency of a regional official and a private stakeholder; animation and coordination of regional stakeholders through a shared roadmap and a commitee (policy makers and private CCI). The interest is mutual for both because the OIR acts as a project accelerator, a financial leverage, a policy for attractiveness.
Stakeholders: Region Sud (Economic Head Department leading, with Culture Head Department. Rising Sud Agency)
Public and private investors
Beneficiaries: CCIS in capacity to implement a project, public authorities, universities, enterprises, start-ups, development agencies, competitiveness poles.
Resources needed
Dedicated people at Region Sud and RisingSud
External experts to build surveys, business plans, benchmarks…
Dedicated budget for leverage effect: 54M€ (18,M€ private, 35,3M€ public - Région Sud 20% of public fundings).
Evidence of success
The main results of the OIR are:
bringing out strategic CCIs sectors at local level helping local public bodies (ex: video game / Avignon),
number of project laureates on regional or national calls helping CCI or ecosystems (ex: Territorial Poles for CCIs -> 3 regional winners in the first step),
number of accelerated and financed projects : In 2023
30 projects accelerated and 29 projects presented to a financial committee with public and private funds.
Potential for learning or transfer
The practise is consistent with the Interreg objective A more social Europe - Culture and tourism for economic development, fostering favourable ecosystems for CCI.
It addresses challenges such as fostering growth, attractiveness and innovation policies. CCIs and cities are given specific support to encourage innovative and structuring projects and ecosystems.
It helps players from public and private sectors to develop their potential, evolve their business models, offer quality jobs and raise the region's profile internationally.
It is a good example of public/private partnership which can be applied to various public authorities (regional or local). Based on key success factors (rich ecosystem of CCIs), the strategy and tools are easily replicable.
The long-term strategy guarantees the sustainability of the practise, with long-course support.
The innovative issues rely on the public/private governance inside the Region, and the complete offer of services, from survey to finance.