Creative Accelerator of Tartu Centre For Creative Industries
About this good practice
The Creative Accelerator is a business development program run by the Tartu Centre for Creative Industries (TCCI), designed specifically for startups and entrepreneurs in the creative sector. The program supports participants in validating their ideas, developing sustainable business models, and preparing for growth or investment. It includes intensive workshops, personalized mentoring, and access to local and international networks. The program typically lasts 3 to 6 months and concludes with a pitch event, where participants present their ideas to potential investors and partners. What makes the Creative Accelerator unique is its focus on the specific needs of creative industries—offering sector-specific support that differs from generic business incubators. The curriculum covers topics like value proposition design, market analysis, sustainable branding, communication strategies and fundraising. The Accelerator works in close cooperation with creative industry experts and partner organizations from Estonia and abroad, ensuring a high-quality learning and support environment.
Resources needed
The program requires professional mentors and trainers, workspace, marketing budget, a dedicated management team, and a strong partner network. Funding is provided by the City of Tartu, EU funds, and cooperation partners. The estimated annual budget typically is in the range of €50,000 to €100,000.
Evidence of success
Over 40 companies have completed the Accelerator, with many continuing to operate successfully, securing investments and expanding internationally. Participant feedback has been overwhelmingly positive, and the program has contributed to the strengthening of Tartu’s creative business ecosystem.
Potential for learning or transfer
The Creative Accelerator is a transferable model for fostering creative entrepreneurship in other regions. Its structure—combining mentoring, training, and pitching—is easily adaptable to local needs and resources. Especially valuable in areas lacking targeted business support for creative industries, it offers a tested framework for helping creative entrepreneurs move from idea to market. Municipalities, development centers, or cultural institutions can replicate the program, either as a stand-alone initiative or in partnership with existing incubators. International collaboration, such as mentor exchanges and joint events, can further enhance its impact and relevance.
