Tourism destinations in Europe are facing common challenges when it comes to their management and governance.

In this workshop, the organisations involved in the Destination SMEs cooperation project (Interreg Europe) will share their tips and tricks on what makes a destination management policy more effective:

- governance and empowerment of SMEs

- green mobility for a greener destination

- events as a source of vitality

- infrastructures and promotion tools to support innovation and local know-how.


Thomas Ducloutrier, Project Manager – Head of Territorial Cooperation, Auvergne-Rhône-Alpes Tourism, France.


Markku Pyykkönen, Creative Director, City of Joensuu, Finland.

Ilaria Ramaglioni, Policy Officer, Interreg Europe, France.

Ieva Stīpniece, Hospitality manager, “Valmiermuiža's alus” Brewery, Latvia.

Margareta Vidaković, Head of European projects and tenders, Slovenian Tourist Board, Slovenia.

More information available here