The 3rd of June-World Bicycle Day-we have launched our Awareness-raising Camapaing, whose aim is to motivate the possible users and inform them about the various benefits of walking and cycling.
The Campaign will help to support the Project and to widen its positive perception within each Partner’s geographical area. Furthermore, it will be translated in group-specific measures, addressing the various possible users differently throughout three different phases:
- • The first phase will aim at spreading all around a positive message about the use of the bicycle;
- • The second phase will be dedicated to the so-called “opponents”, namely those who are less in favor of the emergence of new mobility models;
- • The third phase will produce favorable effects at a more institutional level, raising the awareness of the local administrations about the necessity to develop new policy approaches on sustainable mobility in urban areas.