The last Interregional Learning Event of Phase 1 of BRANDTour project (9th) took place in Florence (Italy) from 29th to 30th of October 2019 hosted by Tuscany Region and Tuscany Tourist Board.

The project meeting started with the welcoming speeches by Mr. Stefano Ciuoffo, councillor for Productive Activities, Tourism and Trade of Tuscany Region, Mr. Francesco Tapinassi, Head of Economy and Tourism Promotion Department of Tuscany Region and Mr. Francesco Palumbo, Director of Tuscany Tourism Board.

During the meeting, the main brand-new promotional video of BRANDTour project was screened by the Region of Crete. Continuing to the main session of the project meeting, each representative of the project partners presented their corresponding Action Plans drafted for the needs of the project, while a constructive open debate with the participated local stakeholders followed.

After the Project Meeting, the Steering Committee Meeting of BRANDTour project was implemented, where project partners discussed about the progress of the project, managerial and communication issues and upcoming actions. The 1st day of the ILE ended with the interview sessions organized by the Region of Crete for the needs of the shooting to create a video for each project partner.

The second day of the 9th ILE was devoted to study visits around Tuscany in order project partners to learn more about some of Tuscany’s best practices. Specifically, project partners visited:

  • Val di Chiana area, Historical centre of Montepulciano and one historical wine cellar (GP - Valdichiana Living)
  • Salcheto winery (GP – Wine Architecture) and
  • Villa Corsini a Mezzomonte, venue of Wedding Industry Meeting (WIM) where a presentation was given by Mr. Tommaso Corsini, owner of Villa Corsini (GP – Love me in Tuscany).