The Chamber of Commerce along with Fondazione REI and IFOA has created an access point to help the would-be entrepreneurs to open their business activity.
The Chamber of Commerce along with Fondazione REI (technology transfer institution) and IFOA (training institution) has created an access point to help the would-be entrepreneurs to open their business activity. These subjects provide the following contributions free of charge through a staff with experience in assisting business creation:
• guidance on the methodologies of analysis and description of the business idea;
• a complete overview of the financial and training opportunities offered at provincial and regional level for the development of the business idea;
• information on the obligations and authorizations to be carried out and the validation of the business idea with potential clients and partners.
The overall objective is to help the would-be entrepreneurs to analyse in-depth their business idea and to evaluate the feasibility of the idea on the market in order to manage and mitigate inherent risks of starting a new business. The intent is to ensure that would-be entrepreneurs can best express the potential of their projects.
The access point represents a unique and flexible consultancy service since it puts together different public and private subjects with heterogeneous but complementary skills in a harmonious and productive way. A public/private guidance and support service can increase and maximize the chances of success by directing the first steps of aspiring entrepreneurs and by systematizing what is available on the territory.

Resources needed

The service is provided free of charge for users. The activity is part of the institutional activities of the lending bodies and is therefore supported by their respective founders, shareholders and stakeholders.

Evidence of success

Since March 2019, the access point has organized 14 sessions (once a month) and 59 consultancy meetings were held with aspiring entrepreneurs. The topics discussed were:
• Presentation of Business Model Canvas;
• Advices for drawing up the Business Plan of the future company;
• Methods to validate the business idea with potential customers and stakeholders;
• Information on tenders and outright grants;
• Information on training courses available;
• Information on necessary procedures.

Difficulties encountered

- To motivate would-be entrepreneur to deepen the analysis of the business idea before moving on to the implementation phase;
- To highlight when ideas are not good in terms of innovation, feasibility and connection with the market;
- Efficient collaboration between public and private subjects.

Potential for learning or transfer

Despite the specific territorial characteristics related to Reggio Emilia's socio-economic context, the New Businesses Point has the potential to be replicated in many regions in Europe, as it represents a valid example of territorial resilience by supporting citizens and would-be entrepreneurs in a first orientation on the methods for evaluating the effectiveness and feasibility of a business idea and on the support opportunities offered by the territory. In particular, the aspect that could be potentially replicated in other European countries is related to the public/private partnership of subjects who have different competences but can actively collaborate on business creation with respective specialization on procedures and authorizations, business modelling and business planning, and training.

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Main institution
Municipality of Reggio Emilia
Start Date
January 2019
End Date


Saverio Serri Please login to contact the author.