WiseGlass is a startup that started its operation in Technological Pre-Incubator "AEROPOLIS" in Jasionka that is run by Project's Partner - Rzeszowska Agencja Rozwoju Regionalnego S.A.
WiseGlass offers mirrors that display advertising next to the reflection. Three years ago, the idea using advanced sensors and artificial intelligence won a startup competition organized by the Rzeszów Regional Development Agency, and its authors opened the WiseGlass company in the Academic Pre-incubator. They managed to put 200 interactive mirrors in public places (e.g. in Galeria Rzeszów or at the Rzeszów-Jasionka Airport). The company has also developed a new, unique glass pane. Now the product will be entirely manufactured at Aeropolis. The Fibrain Group decided to invest in a startup and take care of it. By the end of next year, they will produce advertisements on 8,000 innovative products. At the end of July, Fibrain acquired the startup's shares and is to provide it with a development leap.
WiseGlass produces advertising mirrors, but does not sell them. Mirrors are placed in places where a large number of people are present and personalized advertisements are displayed on them. The image depends on who is viewing himself in the mirror. Another advertisement will be seen by a young woman next to her reflection, and another by parents with a small child. The customer pays for the number and duration of views, but only for the views that reached the right people. Mirrors recognize age, gender or the direction of sight thanks to appropriate sensors and software. They are designed in such a way that the appearing ads do not irritate or interfere with browsing. Nobody is recorded or photographed.
Doesn't that sound fantastic?
To check their offer, visit their website.