EDEN55plusNW
Published on 29 April 2019
![Country flag flag](/themes/custom/interreg/images/flags/si.png)
Slovenia
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About this good practice
Cross-border tourism products for seniors 55+
Resources needed
The total cost of the project amounted to 299.255€, co-funded at 75% by the EU which amounts to a grant of 224.438€ distributed among 8 partners. This project was co-funded by the COSME programme of the EU. 8 project partners were involved.
Evidence of success
Following the successful test phase, the project was able to create two touristic packages for SMEs to use and sell after the end of the project.
The EDEN destinations being directly involved as partners, they were able to directly promote and sell these tourist packages to the potential visitors and tourist organisations. The project directly supported the tourism board marketing strategy and SMEs integration strategy at the local level.
The EDEN destinations being directly involved as partners, they were able to directly promote and sell these tourist packages to the potential visitors and tourist organisations. The project directly supported the tourism board marketing strategy and SMEs integration strategy at the local level.
Potential for learning or transfer
To ensure sustainability and transferability, the project consortium established the following networks:
• Network of EDEN destinations: Idrija, Northern Velebit, Vulkanland, Kolpa, Solčavsko
• Network of senior organisations
• Network of tourism related SMEs – for long-term provision of quality services (over 50 members)
• Network of Incoming tourism agencies and TICs – in-depth experience marketing of selected niche groups of seniors 55+ after project end (13 members)
Building such multi-sectoral (SMEs, tourism boards, managing authorities) and transnational networks has contributed to improve the visibility of the region on one hand and to develop silver tourism on the other hand. The 55+ population category represents a very important market segment now and definitely has some potential in the tourism sector.
• Network of EDEN destinations: Idrija, Northern Velebit, Vulkanland, Kolpa, Solčavsko
• Network of senior organisations
• Network of tourism related SMEs – for long-term provision of quality services (over 50 members)
• Network of Incoming tourism agencies and TICs – in-depth experience marketing of selected niche groups of seniors 55+ after project end (13 members)
Building such multi-sectoral (SMEs, tourism boards, managing authorities) and transnational networks has contributed to improve the visibility of the region on one hand and to develop silver tourism on the other hand. The 55+ population category represents a very important market segment now and definitely has some potential in the tourism sector.
Further information
Website
Good practice owner
Organisation
Development Centre of the Heart of Slovenia
![Country flag flag](/themes/custom/interreg/images/flags/si.png)
Slovenia
Zahodna Slovenija
Contact
Project Officer