COVID-19 will reboot the world into virtual reality and after the crisis, work from home models are likely to continue and business travel is likely to be not as intensive as it was as virtual meetings have proved to be just as effective. To quote a recent McKinsey report, "In this unprecedented new reality, we will witness a dramatic restructuring of the economic and social order in which business and society have traditionally operated". When trade fairs and conferences are cancelled, companies and organizations can no longer meet face to face. Now, digital events are organised at record speed to meet the challenge. This trend will open a new horizon for next style of organizing events. Virtual and augmented reality technologies will be the main tools to overcome restrictions and to save money. At Laval, a 50 000 habitants city in France, VR is selected to be the focus of regional development since 1999. Since then, an annual conference on virtual and augmented reality is held to gather thousands of participants, this year - virtually. Digital innovation pioneers in ecosystems could support more traditional industries around Europe to explore and profit from VR benefits. Partners of CARPE DIGEM project, interacting with DEVISE project, in which Laval Mayenne Technopole  from Laval is participating, are spreading actively the unique opportunity to take part freely in